ON THE BLOG

You know that feeling when you’ve spent time and money getting a new website, posting on social media, and maybe even running paid ads only to have... crickets? Don’t worry, you’re not alone! Based on my conversations with owners and entrepreneurs, I found that small businesses often skip the one step that makes everything in marketing actually work.

Over the years, I’ve led account-based marketing (ABM) programs that have driven millions in influenced revenue. I've worked closely with sales teams to target, engage, and convert high-value accounts. But here’s the thing I realized: you can take those same principles and make it work on a smaller scale.

You’ve probably heard it before: “Your logo is not your brand.” But what is your brand…really? Because when people remember you, they don’t remember a shape or a color. They remember something you made them feel, a promise they trusted, a personality they connected with.